01
A long conversation with the people who brought the brand back
No cameras. Understanding the real emotional journey of the new generation on the way to the investment.
FAMEL was the symbol of the Portuguese motorbike from 1946 to 2002. It stood still for two decades until a new generation secured the investment that brought it back.
10K+
YouTube views
ICONIC
Supporting the relaunch
1 MIN
A tribute to the brand
2022
Year the film was released
The main film
Watch the final piece.
Our approach
How we filmed it.
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Return
The relief of coming back.
One minute, no interviews, no corporate speech.
“Incredible results, just take a look.”
Joel Sousa CEO, FAMEL -
Legacy
In today's language.
References to the historic FAMEL with contemporary editorial production.
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10K
YouTube views.
Image and sound do the work, no explanatory subtitles.
Great professionalism combined with a lot of creativity and capability, with incredible results, just take a look...
Google review
How we made it happen
The plan.
02
An editorial shoot around the motorbike
No interviews. We filmed the bike and its surroundings. In a one-minute piece, every frame counts.
03
A short cut, with sound and colour that tie it together
Every element serves one emotion: the relief of the comeback.
